BS Amazon Seller Central Connector

Note: The Amazon Seller Central Connector is deprecated, as the Seller Central API has been deprecated.

One of the most complex but also most important market place connectors available from Contentserv Business Solutions is the BS Amazon Seller Central Connector. It integrates the complex Amazon classification and taxonomy strategies directly into the Contentserv PIM settings and offers a powerful Data Flow Export Connector that forwards classified listings via the MWS API to your Amazon Seller Central account.

About the Amazon Seller Central

Amazon Seller Central allows brands and merchants to market and sell their products directly to Amazon’s customers. Some brands also use Seller Central as a tool to control the messaging of products not being sold via Vendor Central. Also if a brand does not have absolute control over the supply chain, it will discover its products being listed and sold on Amazon by unknown sellers. The Seller Central is then a great way to control the messaging of those products.

It allows managing

  • the product catalog and variants

  • product images and media

  • the inventory and stock

  • pricing and offers

  • and orders.

Classical deployment by uploading Excel to the Web UI

The Amazon Seller Central allows you to create products either manually one by one:

or by uploading Excel-based inventory files with one product or variant per row. The required upload file format can be retrieved first by downloading an inventory file. The attributes in the inventory file depend on the product category, which has to be selected first:

Second, there are multiple attribute groups, depending on how much data can be provided at this step.

The following attribute groups are available:

For the category “TVs” and all attribute groups of the UK Amazon Seller Central the generated template file would look like this:

The full file can be downloaded for review here:

In the tab “Template” the data can be provided, for “TVs” it contains 684 columns, though. You can imagine that providing these 684 columns in the proper format can be quite cumbersome. Once the file is re-uploaded then a report of issues can be downloaded again, which indicates where the uploaded data is not valid.

Setting up the environment

As we have seen, the manual creation and upload of such Excel files is no fun and this is the motivator for the BS Amazon Seller Central Connector. It aims to stream the product data directly from the CS PIM, via Data Flow Exports to the Amazon Seller Central REST API.

To start with the setup first checkout the sources from the Contentserv SVN repository at

https://svn.contentserv.com/development/bs/[version]/BSLive/modules/asc

along with the usual BS core module

https://svn.contentserv.com/development/bs/[version]/BSLive/modules/alani

[version] can be as usual CS17, CS18, CS19, CS20 or trunk. Log off and on to reload the plugin cache and then run the update data model procedure in the system preferences installation dialog.

Afterward, you will be able to add a new portal studio application called “Amazon Studio”:

In this studio, you will find all relevant configurations and activities required to run the connector.

Providing the Connector Settings

If you want to connect to the Amazon Seller Central you first need of course an Amazon Seller Central account for the region you need to see to.

Start at https://sell.amazon.com/ to register for a new account, which is at around 40 USD / month, even for testing purposes.

Once you have your account up and running you will find your Account Info at the Settings in the right top corner.

Here you will find for example the “Merchant Token” that you need to provide along with other settings in the connector settings within the Contentserv BS Preferences:

The following connector settings need to be provided:

Setting

Description

Source

Setting

Description

Source

Merchant Identifier

The identifier or also called token of the merchant

Within the Seller Central at Settings / Account Info / Your Merchant Token

Access Key

The access key of the Amazon Developer Account used to talk to the AWS API

Provided by Amazon Developer Support. Register the Developer within the Seller Central at Settings / User Permissions / Amazon MWS Developer Access Keys / My Developer Information

Secret Key

The secret key of the Amazon Developer Account used to talk to the AWS API

Provided by Amazon Developer Support. Register the Developer within the Seller Central at Settings / User Permissions / Amazon MWS Developer Access Keys / My Developer Information

Auth Token

The Auth Token provided to the Connector App.

Provided by Amazon Developer Support. Register the Developer within the Seller Central at Settings / User Permissions / Amazon MWS Developer Access Keys / My Developer Information

 

Once the connector settings are provided and properly accepted you may provide further settings:

Setting

Description

Setting

Description

Default Marketplace

The marketplace to send the data by default. This may be overwritten per connector script later.

Attribute for ASIN

The ASIN is the Amazon Standard Identification Number for each SKU. Create such an attribute and assign it to all SKUs which should be sent to Amazon. Finally, select it here.

Attribute for Browse Node

Each SKU sent to Amazon needs to be assigned to at least one “Browse Node”, which is a kind of search hierarchy for end-users in the shop. Create such an attribute of type Value Range and fill the Value Range with the Browse Node IDs from Amazon. There will be an installation and setup script that fills the Browse Nodes later.

Attribute for Category

Each SKU sent to Amazon needs to be assigned to at least one “Category”, which is a kind of classification hierarchy. Create such an attribute of type Value Range and fill the Value Range with the Category IDs from Amazon. There will be an installation and setup script that fills the Category Nodes later.

 

 

In a nutshell

The following PDF gives a simple overview of this connector. This PDF could be used by Salespersons, Business Users, Marketing, etc.

Click here to